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Oct 27, 2020

The term thought leadership has gotten tossed around a lot the last few years. But what exactly does thought leadership mean? Does it simply imply that you write a blog or that you spoke at a local Chamber of Commerce event? Or is thought leadership something more than that? How did you become a thought leader anyway?

On this episode of the podcast, I invited Bill Sherman, COO and thought leadership practice lead at Thought Leadership Leverage. Bill helps clients who want to use thought leadership whether it's to fill a sales pipeline or influence how people think and act.

Bill and I talked about:

  1. The four elements of thought leadership
  2. How thought leadership can impact your organizational and personal brands
  3. Why people struggle with content insecurity 

Sponsored by Cadenas Partsolutions

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