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Nov 24, 2020

It's time to face reality about sales channels, technology, and how people buy.

E-commerce is going to dominate sales. Business was moving in that direction pre-COVID, but the pandemic dramatically accelerated those trends.

You can fight this reality, or you can grow with it.

On this episode of the podcast, I talked...

Nov 17, 2020

We'd all love to create content and then sit back and wait for the phones to start ringing. But that doesn't work.

You have to be proactive. Learn how and where your prospects and customers go to consume content online and deliver it to them in those channels.

The only content that works is the content that's actually...

Nov 10, 2020

You know the Golden Rule: Do unto others as you would have them do unto you. But do you practice that philosophy as a manufacturing leader? Does it influence who you hire? How you manage your team? The way you interact with your stakeholders? 

On this episode of the podcast, I invited Dan Erschen, the owner of Wisconsin...

Nov 3, 2020

When the mandated industry shut down in Michigan happened, one Millennial sought new ways to engage his current customers and share the benefits of automation while working from home. He turned to LinkedIn.

Seven months later, his content has reached over 1.5 million views, and he's amassed more than 10,000 followers.