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Sep 29, 2020

After I go, what happens to my company? 

Every successful business owner eventually faces that question. In some cases, the succession plan seems obvious. In others, it's not at all clear. 

On this episode of the podcast, I invited Nick Jackson, Principal of the Mendota Group, which acquires small to medium-sized...


Sep 22, 2020

Many manufacturers rely on events to generate pipeline. What do you do when events shut down?

On this episode of the podcast, I share three tangible ideas for reallocating your marketing budget to keep a steady flow of leads coming while trade shows can't help you do it.

  1. Make the shift from brochure marketing that's...


Sep 15, 2020

We hear grumblings about automation taking away job opportunities. But inside the manufacturing sector, companies are struggling to find high quality, consistent human laborers.

The real challenge facing the industry is this: Baby Boomers are exiting the workforce, and there aren't enough people in the skilled trades to...


Sep 8, 2020

What happens when your competitors are talking about themselves but you are producing resourceful content? You win! 

So how can you write helpful technical content for manufacturers? First, it needs to come from the brains of subject matter experts. Second, you need to extract that knowledge from their brains and use...


Sep 1, 2020

It's 2010. Apple has just released a new product called the iPad. The Lakers just won their fifth championship under Phil Jackson. And the BP oil spill was all over the news. In the marketing world, a trending movement started to take hold. It was called inbound marketing.

Today, inbound marketing has exploded, and B2B...