Aug 25, 2020
You can market your products just about any way you want to. You can pour money into trade shows, pay-per-click campaigns, or print ads. Personally, I'm a big advocate of inbound marketing, but inbound means playing a very long game. Because of that, I advocate supplementing inbound with identifying the right people...
Aug 18, 2020
Back in May, I wrote an article entitled Summer Reading 12 lessons from 12 books for 12 weeks. The author of one of those 12 books, Ian Altman, is my guest on this episode of The Manufacturing Executive!
A bestselling author and B2B growth expert, Ian started, sold, and grew his prior companies from zero to over $1...
Aug 11, 2020
A few years ago, we at Gorilla 76 took a close look at the common components among our most successful manufacturing clients. Then, we boiled these down to seven specific elements. Once we put them together, we built a model we call the seven core elements of an industrial marketing strategy.
On this episode of...
Aug 4, 2020
Automation cannot replace human labor. Rather, the key is to augment the workforce by equipping humans with the technology they need to be more effective, more efficient, and safer.