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Jun 30, 2020

When a lot of industrial companies start out, they're lean. Nimble. Close to their customers. But as business scales and becomes more complex, they lose the opportunity to be in constant contact with the market.

Often, when you go into an industrial company as a new marketing hire, you have to rebuild strategic...

Jun 30, 2020

Try describing a mechanical thing with a blog post. It's not easy. It's not the right format. But try taking a 3-D model, making it photorealistic, and then doing animations of how it works. Now, you're on to something.

So when you think about content marketing, do you think blogs, social media, and podcasts? Or do you...

Jun 22, 2020

I like working with people who get dirty building stuff. That's why I'm committed to serving the industrial sector by producing resourceful, helpful, and objective content.

In the past two years, I've written 50,000 words of content, or about a whole business book, to help manufacturers figure out how to grow their...