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Oct 20, 2020

Twenty years ago, we barely had enough info to measure our impact. Today, manufacturing marketers are overwhelmed with data, and everyone wants to sell us software to find, store, clean, surface, and use that data.

Why is data such a big buzzword in business, especially manufacturing?

On this episode of the podcast, I...


Oct 13, 2020

What comes to mind when you think of a great business leader? 

Someone with all the answers? Someone who grinds away working long hours? Someone with such deep experience and expertise that you don't need to question his or her guidance?

Or is a great leader someone who leads by empowering the people around them?

On...


Oct 6, 2020

From Industry 4.0 to 3D printing to wearable technology, there are so many advancements happening in manufacturing.

But it's easy to get sidetracked by these shiny objects.

We need to focus on the problem or goal at hand first. And then APPLY the right-fit technology accordingly.

On this episode of the podcast, I...


Sep 29, 2020

After I go, what happens to my company? 

Every successful business owner eventually faces that question. In some cases, the succession plan seems obvious. In others, it's not at all clear. 

On this episode of the podcast, I invited Nick Jackson, Principal of the Mendota Group, which acquires small to medium-sized...


Sep 22, 2020

Many manufacturers rely on events to generate pipeline. What do you do when events shut down?

On this episode of the podcast, I share three tangible ideas for reallocating your marketing budget to keep a steady flow of leads coming while trade shows can't help you do it.

  1. Make the shift from brochure marketing that's...